Content Analysis

Di pos yang kemaren-kemaren, Nanda sempat ngebahas tentang penelitian skripsi Nanda tentang Content Analysis. Asli, buat yang mau skripsi ajuin aja metode content analysis soalnya kita ga perlu turun lapang ngambil data, ga perlu galau karna ditolak responden. Kita cuma butuh bersabar membaca ribuan data, itu aja kok.

Nah, kali ini disini Nanda mau share sedikit tentang content analysis, abstraknya aja tapi, heheh

NANDA FIRA PRATIWI. Content Analysis of Green Claims in Newspaper Advertisements. Supervised by UJANG SUMARWAN.

      

The aim of this study was to analyze the contents of newspaper advertisements which use green claim using content analysis method. There are four variables which have been analyzed, kind of product, characteristics of newspaper advertisements, message appeals, and green claim which comprises key term and nature of claim. Analyzed advertisements took from Harian Kompas in a period from December 1^st 2012 until January 31^st 2013. Furthermore, those advertisements evaluated by Undang-undang Perlindungan Konsumen No. 8 Tahun 1999 (UUPK) and Etika Pariwara Indonesia (EPI). An evaluation shows that there are only 3 advertisements fulfilled  Undang-undang Perlindungan Konsumen’s advertising standards, 77 advertisements fulfilled Etika Pariwara Indonesia’s advertising standards and only 2 advertisements fulfilled both standards. Descriptive analysis showed that there are 73 advertisements had objective green claim. A managerial implication of this research is requirement to producer to pay more attention toward advertisement certainty in order to increasing consumer welfare. 

Keywords: EPI, consumer welfare,  content analysis, UUPK, standard